In sales, a great presentation is absolutely vital — the presentation is where the actual sale is made! Once you’ve identified a potential customer and figured out how what you’ve got is what they need, the presentation is where you lay it out on the table and show your customer how his or her life would be better with your product or service — how it makes them happier, makes their life easier, makes them more money, gives them more free time, whatever — and definitely better off than if they spent the same money anywhere else. (Especially if “anywhere else” is your competitors!)
So does your presentation “pop!” with persuasive info and answers, or does it fall flat right at the finish? Does it take your customer logically from the problem to the specific solution, leaving them asking, “Where do I sign? How soon can I get it?”
A great presentation makes the customer want to buy before they even know the price – a bad presentation leaves them questioning the price tag the whole time.
On a scale of 1 to 10, how does your presentation rate? Is it a “Well, let me think about it…” or a “That’s great, I’ll take it!”?
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