The only thing better than making the sale is having the sale make itself.
I’m talking about getting re-sales and referrals! With the right system, a great sales business can be run so well that you have a steady stream of loyal customers returning to buy again and referrals bringing in fresh business. Happy customers tell their friends; you turn them into happy customers and they spread the word – bingo.
When you reach this point, your sales business will be so robust that you won’t even have time to do the previous steps, but you won’t need to! You’ll be so busy with re-sales, referrals and processing orders that you won’t have the time in the day.
Everyone’s so busy these days, but wouldn’t you rather be busy with happy customers returning again and again, rather than going out each day and trying to make another new sale through working through the steps with a brand-new customer? Your goal should be to work by referral only – your satisfied customers going out and bringing in new business, leaving you free to work all day long following up on people who come to you, saying, “Please, come tell me about your product!”
On a scale of 1 to 10, how’s your influx of referrals? Are your customers so happy they can’t wait to tell their friends, or are you having to make each new sale like it’s the first time?
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