t seems counter-intuitive, but there’s no reason to worry if your potential customer objects to part of your sales pitch. There’re no sales without objections! Objections means your customer’s listening and that they’re interested.
Good sales people know that there are only a few objections to any offering they’re selling and have thought through every one they’re likely to get from a potential customer. They’ve got an excellent answer to any qualm or question – they might even have backup materials, testimonials from other satisfied customers, statistics or studies to refute the objection so the customer gets a satisfactory answer and their objection never comes up again.
The right way is to put the information in front of your customer and let the overwhelming logic of choosing you to guide them towards the sale. The wrong way, of course, is to get angry or argue with a customer – nobody wants to buy from someone who’s just told them how wrong they are!
Believe in your product or service, and communicate that to your customer – that’s the best way to overcome any objection.
On a scale of 1 to 10, how’s your ability to answer any objection thrown at you?
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